Leaders Changing the World no 6: Miti Ampoma
Miti Ampona has been one of the stand out success stories
of the 2013 IconicShift mentoring intake.
She has developed a growing repututation in her field and is a
sought after speaker, consultant and commentator. Her recent
interview with Vince Cable, shown above, is one example of
Here is what she has to say about her ambitions:
"I help organisations focus on human communication in a world
where technology and process is dominating at the expense of
relationships with employees and customers.
Whilst technology is great it is also proving its downsides. We
are more connected than ever, but not to each other. We constantly
interact on multiple devices yet when it comes to interacting with
humans it can be more difficult. We are in danger of human
communication being disrupted rather than being enabled by the
cleverness of technology. I passionately believe we are built for
human relationships. It is our interdependency and a true
connection with others that makes us feel valued, helps us flourish
and makes us commercially successful. We must protect
I've been in the world of leading transformational business
communication programmes in FTSE 100 companies for more than 15
years. For example, from October 2010 to March 2012, I led a major
change and transformation communication programme to enable RBS
Insurance, as part of its wider strategy, to be fit for purpose and
ready for sale, to meet the European Commission's divestment
conditions, set for bailing out RBS in the banking crises.
I find that as companies get bigger, they find it harder and
harder to communicate in a way people understand. And since its
people who generate the value, if these businesses aren't talking
to them in a language they understand, they are literally throwing
away their value! Are you in a company where as an employee, you or
your customers feel weary from the soulless way in which you are
communicated with, driven by impersonal technology?
My solution is a 5 step communication process which I've
developed for dramatically improving human communication in large
organisations. I'll assess the size and scope of your problems and
agree your key priorities to create an effective communication
programme. This is followed by a detailed communication strategy
which defines responsibilities, content and actions with
measurements and evaluation at each stage.
This was the programme I ran at RBS and it was credited for
fully engaging employees to work incredibly hard on behalf of the
company, which in turn increased customer satisfaction and profits
at a time of great uncertainty, when many of the employees were
earmarked for redundancy. My communication programme was an award
nominee and finalist of the RBS Group Continuous Improvement and
Innovation Awards in recognition of its significant contribution to
the organisations success.
With my level of experience and contacts, I'd like to create an
innovative communication centre of excellence in the next five
years, to provide a range of training programmes, generating £2
million a year. I plan to become the 'go to' person for strategic
advice to help blue chip companies transform their businesses,
generating a further £1 million. I'm also planning to have
innovative communication taught in the top 10 business schools in
Yet another leader changing the world.
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